Keyword Research To Optimize Your Website

Keyword research isn’t just about picking the “obvious” keywords. It’s about finding keywords and keyword phrases that will help bring traffic to your website. Sometimes the obvious keyword phrase isn’t the best one to use. I utilize several keyword tools to come up with a recommended list.

I start with the keywords you think about when you talk about your business.

Then I take those as “seeds” in the process. I will run them thru several keyword tools. I take what I learn there and provide you information on what keywords and keyword phrases will most likely bring your website the most traffic.

Sometimes it’s not the most obvious keywords that work best.

Once we have a list for each page of your site I will optimize the content and images on that page for those keywords. Every page will have one primary keyword phrase and 2 or 3 secondary phrases.

When I am doing keyword research I need to know the intent behind that keyword, and whether or not a piece of content solves for that intent. That is done the keyword fit your business and your business goals.

Keyword research tells you what topics people care about and, assuming you use the right SEO tool, how popular those topics actually are among your audience. The operative term here is topics — by researching keywords that are getting a high volume of searches per month, you can identify and sort your content into topics that you want to create content about. Then, you can use these topics to dictate which keywords you look for and target. It takes planning and execution to build a proper keyword set for your website.